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They get free advertising without doing a thing to harm the environment. Teh bombardment of invasive crap advertising, whether it's paper or. Renewable-energy company Ovo says it wants its marketing to be carbon-neutral. Should adland follow El otro lado Amriswil Switzerland cama online The advertising industry is better known for long lunches, trips to Cannes and lavish client dinners than it is for being sustainable.
Should marketing spend be carbon-neutral?
In June, at the height of The hottest girl in Einsiedeln Extinction Rebellion protests when swathes of London were forced to grind to a halt, 60 top industry leaders signed an open letter acknowledging that advertisers had been at times complicit in exacerbating the climate crisis and, in a symbolic act, they pledged to tackle climate change.
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Is it a bit of a gimmick? Is marketing spend the worst thing most companies have to worry about when looking at their carbon footprint?
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Not necessarily. But it all helps. Pollution can take many forms…. We are way past the point of being able to use carbon offsetting as a "get out of jail free" card. We are in the midst of a climate and ecological emergency.
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Posted in: Renewable-energy company Ovo says it wants its marketing to be carbon-neutral. Contact our advertising department by phone at or by fax at or by email at sales carboncountynews.
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